Last edited by Zolokasa
Tuesday, October 13, 2020 | History

3 edition of Services Marketing (The McGraw-Hill Series in Marketing) found in the catalog.

Services Marketing (The McGraw-Hill Series in Marketing)

by Valarie A. Zeithaml

  • 178 Want to read
  • 1 Currently reading

Published by Mcgraw-Hill (Tx) .
Written in English

    Subjects:
  • Sales & marketing,
  • Service industries,
  • Industries - General,
  • Marketing - General,
  • Marketing,
  • Service Industries Management,
  • Business & Economics,
  • Business/Economics

  • The Physical Object
    FormatPaperback
    Number of Pages608
    ID Numbers
    Open LibraryOL9640922M
    ISBN 100071148817
    ISBN 109780071148818

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Services Marketing (The McGraw-Hill Series in Marketing) by Valarie A. Zeithaml Download PDF EPUB FB2

Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to Cited by: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future.

Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their by: Marketing Services In today’s publishing world, every author must be a promoter too.

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Services Marketing This note covers the following topics: Service economy and the nature of services, Assessing business opportunities, Buyer behaviour, Understanding customer requirements, Quality management, Service design and development, Marketing communications, Service delivery channels, Brand management.

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